One of the best things that social media has brought to digital marketing is that it allowed businesses to communicate with their target market in a platform where they are always present. Moreover, it has given them a way for brands, whether big or small business, to get richer insights from the accurate data that they can pluck out from their activities on social media.
Instagram is one of these platforms. It has become one of the most popular photo-sharing app that is why a lot of businesses have already considered using the platform to help increase awareness about a specific campaign or to boost sales. Let’s take a look at the ways on how Instagram can help your business:
Use the images to tell a story.
Creating balance between photos with interesting and/or fun content and photos that are somewhat hard-sell is the key to getting and keeping more followers. You might want to keep this tip in mind because strong content can sometimes make a small business strike gold.
Populate the account.
For this one, you’ll have to be creative—you can start by cross-posting Instagram content to your Facebook page, or riding on popular or trending hashtags. Later on, when you already have a good number of followers, you can move on to more aggressive ways to cultivate your following, like holding a promo.
Following some of your followers back gives tells them that you give importance to what they say. It builds more affinity to your brand, and it also gives you the opportunity to repost or “regram” a post from them that might be related to your business. If you’re lucky, you might even stumble upon photos of your products, with good reviews in the caption, or content that might inspire new business ideas.
Take time to create a hashtag that your business can own, and use this to connect with your followers. You can build the story of your content around this hashtag, and you can even use it to track posts about you.
Offer something different on Instagram.
make sure that your content for Instagram does not simple mirror what you are posting in your other social media accounts. There has to be a value added in following you in another platform. For instance, you can post behind-the-scenes stories through photos.
Instagram has helped humanize a lot of big and small businesses. What gives this website an advantage over other platforms is that it focuses on photo, which make telling a story easier. It lets you reach out to your consumers in the most human way possible.