Late last year, Pinterest launched a feature that made it more overt that if you’re ever planning to put your travel business on social media, it should be on Pinterest. The travel industry makes up a big chunk on the businesses that are on Pinterest, and with the amount of media being posted on the social networking platform, it is only logical for it to find a systematized way for the information to be shared.
On November 2013, Pinterest added tools that will make trip planning easier both for users and business owners. Now, users can create location-based boards and even add pins to them. A Pinterest user, or a Pinner, who has added a pin to a specific location gets to see this in a map, with some images and additional information about the place. With that, Pinners now enjoy the chance to see photos and relevant information they want to visit. With more than a million and a half places being pinned everyday, you must find creative ways for your home based travel business to cut through the pins.
Reassess the best-selling destinations of your business.
The first step is to reassess the best-selling destinations of your business. Try to make a list of all the trips you’ve booked for clients during the last year and rank it from the most frequent to the least. Chooose the top three and highlight this on your Pinterest board. You also have to communicate that those destinations are the ones that people book the most. The principle here is the same as when you visit a new restaurant. When you do not know which one to get yet, you go for the restaurant’s best-selling dish, right? When this information is readily available on one of your boards, Pinners, especially the ones who are relatively new to scouting for travel opportunities online, will prefer it over other Pinterest boards that just makes decision-making harder for them.
Look at is the behavior of your clients.
The next thing you have to take a look at is the behavior of your clients. Again, make a list of the top things that they enjoy, and make this evident on your boards. Do your clients enjoy eating more than any other part of the trip? Then make sure that you include popular food hubs in the photos that you’ll pin. Shopping is also one of the staple activities that people do when they travel, so you can leverage on this to entice users by providing information on the most popular, and then the most budget friendly places to shop on a specific destination. The secret really is taking your clients to a virtual “sampler” of the destinations you offer. The more creative you are at this, the better it will be for your home based travel business because it automatically trumps the sites that only sell the destination and not the experience.
Give them a peek on the vacations you offer.
Another way to get the attention of potential clients is by giving them a peek on the vacations you offer from a traveler’s point of view. You can do this by featuring the trip of one family or group that booked their last trip with you. First of all, you have to be transparent to them that you have intentions to feature them on your Pinterest board, and give them discounts if necessary. Chronicle their whole experience from boarding the plane, and then to the first restaurant they tried, the adventures, or even the misadventures they had, all the way to the part where the trip is almost over and they already shopping for souvenirs to take home with them. Clients will appreciate this because it will be like premium, behind the scene cuts from any movie. They have more to look forward to because they know that there is at least one group of travelers who had the time of their lives when they booked a trip with you.
Like all other social media platforms available, Pinterest is definitely growing, and has evidently shown that it is angling more on optimizing office and home based travel businesses. You already have the information that you need, and now, Pinterest has found an organized way for you to be able to put them on social media—it’s just up to you how you plan to maximize it.